The global resource equation does not align with the behaviors and needs of the world’s population. The demand for clean water, energy, food, and materials also follows population growth – and we are rapidly becoming more numerous.

This requires a shift in the perception and use of the raw materials that go into today’s production and consumption. Making better use of resources, reducing waste, loss, and residual flows is perhaps the fastest way for businesses to increase sustainability, resilience, and profitability.

The system must create more value from the same amount of raw material. And our hub is a cross-sector initiative operating at the intersection of business, academia, and society trying to make that happen!